Following a great deal of user research for Kent State's new website, the team wanted to do another round of usability testing to answer some specific research questions, especially in relation to small-screen devices.

We conducted the testing in January 2014 in two sessions, recruiting 8 students, faculty and staff through our internal university portal. The testing was purposefully split across two days to allow us to make rapid changes on day 2 in response to observations from day 1.



Some of the more interesting results are listed below:


To demonstrate the results to both management and other marketing leaders at the university, I compiled a quick video of our findings and actions as a result of the testing.  By no means is this is an exhaustive list, but it should give you an idea behind the methodology and results.