Blackstone LaunchPad, an entrepreneurship program for students, faculty and staff on Kent State's campus. LaunchPad approached me for a more modern design that conveyed the sensibility of a start-up, with better support for a multi-device user base.
MY ROLE IN THIS PROJECT:
- Met with client and marketing project manager to develop redesign goals, after an analysis of existing analytics
- Created low fidelity wireframes for small and large screen devices
- Based on these wireframes, created high fidelity patterns (colors, navigation, typography, buttons, etc.)
- Created custom stylesheets and new templates within Kent State's content management system
- Assisted client with content development and migration to new website
- Successfully tested and launched website in October 2013