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Restaurant + Bar Website Design Concept

A concept design for the Spice Kitchen and Bar website (original website here). This was just an independent exercise to sharpen my visual design skills.

I first started with the client's original brown and logo, then expanded their organic color palette to include a deep green. I also chose a new set of typefaces (Bowlby One and Ubuntu) that better complemented their logo design. I also added some light vector drawings (does in Sketch). I put this all together in a style tile first.

After refining the style tile, I produced a small and large screen version of the home page that reflected these chosen design elements, with a fresher feeling and textured style.

Note: These projects are done without client involvement purely for my own design practice. All photos and logo assets are property of the original company.

Actual client projects would include an extensive business and user experience analysis to better understand the client and user goals for the website first.